They Say Never Work With Children And Animals...

But they also should add to that, never launch a new book in the summer, during the biggest sporting tournament in the world.

A Dead Chick And Some Dirty Tricks is out there, waiting for the World Cup to be decided, for people to tear themselves away from their tellies and give it the electronic equivalent of a quick flick through.

At the moment, the novel feels a bit like Neymar, watching helplessly from the sidelines as everyone else has all the fun.

Don't worry, my dear little 4th novel, your turn in the spotlight will come.